There’s always a bigger picture!

We frequently find that our opening consultation with a potential client can bring to light many marketing opportunites that had not previously been explored. Sometimes ideas may have been thought of but not pursued because of time, financial, or expertise limitations. It’s good to sit back and take some time to look at your overall strategy – RETAIL MEANS DETAIL! On this page we take a look at the bigger picture, and help you to broaden your marketing horizons.

Targeting & Demographics

There’s no point having a great message if you are delivering it to the wrong people. Info-out! work for a vast range of clients, from large corporate businesses, to small localised ones. We also deliver business-to-business, cover constituenties for political parties, and several government agencies.
We find out exactly who you need to reach and then apply our expertise to meet that need.
Demographic profiles provide information about the characteristics of a typical member of the population based on research knowledge of the areas in which they live. These profiles are invaluable as they can be used to develop a marketing strategy and marketing plan to fit your particular needs. Info-out! are registered with ACORN and NISRA, so that we have this information at our fingertips, ready to identify the prime areas for your leaflet distribution, and thus the best return for your efforts.

Give them a Reason!

Research has shown that it’s a good thing to feature a call to action, such as “present this coupon to receive a 10% discount”, or “Free coffee with this leaflet”. The reader is far more likely to put the leaflet aside for themselves, or pass it onto a friend or family member to use, if there’s some sort of incentive included. This gives them a further reason to keep the leaflet, to check out your service, and ultimately to become your client!
One more thing – when your client uses the leaflet or voucher, be sure to give them a card or another leaflet to keep with your details on it – they will need it the next time they require your services. You don’t want them to go looking for someone else!

What about the Web?

As part of the research we have recently conducted, we asked this question “When you decided to act on a leaflet which you have received, did you…

A. Go to visit the premises?
B. Visit/email a website address?
C. Make a telephone call.

The vast majority, 88%, confirmed that the first thing they would do is check out a website address as the next point of contact.

You may already have a website and if you do it is vitally important to show it clearly on your leaflet. As with all your contact details, make sure the reader doesn’t have to go searching for their glasses to read them.. make them legible!

If your business doesn’t have a website, we can give you advice on getting a low-cost web presence which will further enhance your marketing opportunities.

As if that wasn’t enough, we also give you a free link via your logo on this website, thus enabling you to further enhance your network of contacts – Result!