First Impressions!

In any walk of life and particularly in business, there’s definitely truth in the saying “first impressions last!” That’s why we are so careful at Info-out! to make sure that every aspect of your marketing presents the best possible image of your business to your potential client. However, we all know that no matter how good your material may be, you have to be sure that it gets into the hands of your target audience. We at Info-out! put a premium on making sure that’s what we do for you.

The Five Second Window

Thinking about “first impressions” helps us to focus on the need for the material which you produce to have an immediate impact. You will find some pointers on the “why leaflets?” page on some of the practicalities of leaflet design, but it helps to remember that you are working on a “five second window” – That’s about how long it takes your potential customer to pick up your leaflet, look at it, and decide what to do with it. Keep that at the forefront of your mind, and make sure they do with it what you want them to do!

Why the Essentials?

Every leaflet is valuable so every leaflet goes where it is meant to go. Our teams on the ground use technology such as electronic mapping, and the latest hand-held communication devices to ensure that the correct areas are covered – every time!

Every item goes all the way in through the letterbox whether in a door or freestanding. We don’t believe in advertising the fact that you may be away, so nothing is left hanging out for all to see!

We close gates as we go, we use paths rather than cross lawns, and we respect a request not to deliver unaddressed mail – in fact we do everything to ensure that your potential customer has nothing to get mad about – with you, or with us!

Once we have used the latest demographic profiles available together with our local expertise to target the best areas for you, we deliver to those specific areas. Delivering by postcode can mean that many of your leaflets are wasted, not reaching the specific audience you intend to reach.

Careful checking and advance planning ensures that your business leaflet is never delivered with another one which may represent a direct competitor. When available we often deliver complementary ones (eg. A health shop with a fitness club).

All of these essentials come together to give you the best service possible. Visit the ‘our clients’ page to see how we have already been representing the interests of a number of significant companies, and allow us to do the same for you!